De Moi is short for "L'histoire de moi." In French this translates to "my story." And the "my" means you! We are a collection of story tellers and branding experts that are here to help you tell your brand story.
To me, brand story is the entire essence of what I do and how De Moi was created. I am a photographer and videographer, and capturing story has always been a part of who I am. Some of the phrases I hear most often after working with clients are, "wow, I feel so seen." or "I was able to show up exactly how I wanted too."
This is my superpower, and the superpower of De Moi branding. We streamline your brand and your story so that you can show up seen, confident, authentic, and ready to do what you love to do.
There are a few things that can often get in the way of this,
1. When doing headshots and branding shots, it is REALLY hard for a lot of people to get in front of the camera! I get it, I am one of those people. This is exactly why I often take a few hours in the studio with clients. We relax, have some fun (and snacks), and enjoy our time hanging out. I also don't use flash because I think sometimes it makes people feel nervous and like they can't be themselves. We also work with our makeup and hair artist so you are feeling like your most confident badass self, but we always make sure that it's not too much. Again, our goal is a safe place for you to be your authentic self!
2. When small business owners and entrepreneurs are working with creative professionals to get their brand established, it's often one person doing some parts and another doing other parts. It can confuse your clients and create tension in their understanding of who you are and what you offer! At De Moi, we use what you already have (and maybe tweak a few things) to create a streamlined and beautiful brand.
3. It's important to know that when you are a small business or an entrepreneur, you want to be seen as much as possible, as building trust and relating to your clients is a HUGE part of your brand. I can't say this enough! Your clients want to see the real, human and relatable you! That is why photo and video is such a big part of what we do in creating the brand process.
What is a Brand?
Your brand is the story that communicates to your clients what they will get when they work with you. This included (but isn't limited to) your website, your images, your video, your logo, your brand colors, what you wear, how you present yourself, social media, how you communicate/speak, your business card, your vision, and the experience that clients have with you. We know, it's a lot! That's why De Moi is here to help.
Here's one of the most important questions we ask when we work with our clients,
"what do your clients see when they look at your brand?"
Do they see that you can offer a professional product or service? They find this in the quality of your images and your testimonials.
Do they see your value? This is shown in how clear your messaging is. Do they understand what you offer and the quality that comes with it?
Can they relate to you? This is shown through your branding video. This is where they ask themselves, "do I want to spend time interacting with this person?"
Do they want to be associated with you? This is shown through brand consistency. If you look good and your brand is professional and consistent, this is what will encourage them to be proud of working with you and share their experience with others.
So, why L'Histoire De Moi? Because your story is who you are. And we understand that. When you work with us, we jump in wherever you need help to create consistency. We're not the type of agency that is looking for our next big sale or how to grow as fast as possible. We are here for you and because we're obsessed with beautiful, clean, authentic and consistent messaging that can help you make a difference in the world.
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